Tuesday, July 10, 2007

Guilford County Schools


Middle College is a great program in the Guilford County School System. High school students can attend both high school and college level classes while completing their high school program. The classes are located on the college campus of NC A&T, Bennett College, and GTCC's High Point and Greensboro campuses. If they elect to attend college and get college level credit hours - the class tuition is free! These programs offer incentive to students who might choose not to finish high school simply because they do not fit into the traditional high school environment.

I have designed a series of banners for these programs.

Monday, July 2, 2007

PCMH

Pitt County Memorial Hospital Pharmacy Support Services required three Ultra Banner_One banner stands to help in recruiting new candidates for their two year residency program. I designed this set of banner stands with some very nice stock photography. The set communicates the assets of the hospital system, the residency program and the benefits of living in Greenville NC.

More at CarrotOne Realty

Lifetime Paint

This is a good example of a customer taking advantage of the Ultra Banner_Design program I offer. LifePaint and ECoat teamed together to develop a merchandising and marketing program exclusive to Do It Centers in Southern California. The program included a dozen UltraBanners_One banner stands, floor displays and 200,000 of these tri-fold mailers and follow up cards distributed at the stores.

Friday, June 29, 2007

A guide to Banner Stands


I recently was asked to write a Guide to Banner Stands for work.com. In case you dont know, work.com is a website that asks what you know and to share it with others. They have a sister website called business.com which a very focused b2b search engine kind of like a google for business to business only.

Here is an excerpt from the guide: "Banner Stands are a very popular and affordable tool for the marketing and sales professional. They are lightweight, portable and setup quickly. Banner stands come in all shapes and sizes - having a basic knowledge of the various types available is going to save you time and money. Have your graphics designer create a banner stand with the following three principles in mind: Fast, Friendly and Free (Read the Tips & Tactics below). Plan your banner stand product selection and purchase based on your organization's future growth needs.".

Check out these websites - they are very broad and yet contain very focused content.

Thursday, June 14, 2007

It looks back at you!

Here is a bit of creativity - I was excited about this project. The customer loved the design.

He currently runs his own Mortgage firm and is starting a new Real Estate Company in a very competitive market. I thought he was crazy, but he is a cash paying customer, Olympic Gold Medalist, Retired Airline Executive and former Gold Cup Captain - some guys have all the luck in the world.

Monday, June 11, 2007

Banner Design to Trade Advertising


Its always great to see a customer get some downstream value from the design work I do. Greenfield Software decided to use the same design I created for their UltraBanner in some trade advertising they purchased. I reformatted the files to a high resolution for 4/c process printing and changed the proportions of the design to fit the 1/3 page ads.

Greenfield manufactures software for the Temp Labor Industry and had me include three different sub-headlines in three different ads.

This type of work falls into to $99.00 Ultra banner_Design services I offer.

Bayada Nurses


I have been working with Bayada for about three years. They were one of my first customers - its my daughter Rosie's agency of choice.

Some of the agency offices have asked me to design various marketing brochures - and most recently is the CAP program brochure for the Charlotte office. Its a simple tri-fold with a nice friendly feel.

I have to admit that it took way to long to complete. Many thanks to Holly_A for her patience and support.

Sunday, June 10, 2007

NEW Website Launch


The Ultra Banner.

www.theultrabanner.com

Its finally here. After three years on the web and producing more than 1500 Ultra_Banners, all sold thru the old website: www.showmeasignusa.com - I became convinced that my customers were ready for a new branding and positioning strategy.

The new site offers the visitor a chance to learn about my products: Ultra banner_One, the Ultra banner_Pro and the Ultra_Wall.

The previous site served me well - but average visitor page views were around 2.5 per visit. Also I was only getting a ROI of about 2%.

Check out the site and let me know what you think.

Saturday, May 12, 2007

How Fast Can We Turn Jobs?


This not typical - but it happens every few weeks. I received a call from a new customer just after 2 PM on Friday afternoon. It was actually a referral - my favorite! Realtor Association of Greater Miami and the Beaches, Inc. had gotten my name from one of the 15 Florida Chapter CRS banners that I did almost two years ago...

"Can I get two Ultra_Banner stands delivered to Washington DC by Monday?"

Caught off guard, I visualized (in a micro flash) the various jobs in the queue, the time of day it was, my inventories, printer ink levels and 7 or 8 other things including the weather and I simply muttered: "Uh yeah. Sure". I called my self to the situation and managed to ask: "When will the artfiles be ready for preview?".

Well - apparently the files were ready and sitting safely in my Inbox a few minutes later. By 3 PM I had published previews for review and comment and placed the jobs into the printer queue by 3:30PM.

The job shipped that afternoon via FedEx Standard Overnight for $65.00... I guess thats pretty fast.

Check this out: http://en.wikipedia.org/wiki/Luck