Monday, June 11, 2007

Bayada Nurses


I have been working with Bayada for about three years. They were one of my first customers - its my daughter Rosie's agency of choice.

Some of the agency offices have asked me to design various marketing brochures - and most recently is the CAP program brochure for the Charlotte office. Its a simple tri-fold with a nice friendly feel.

I have to admit that it took way to long to complete. Many thanks to Holly_A for her patience and support.

Sunday, June 10, 2007

NEW Website Launch


The Ultra Banner.

www.theultrabanner.com

Its finally here. After three years on the web and producing more than 1500 Ultra_Banners, all sold thru the old website: www.showmeasignusa.com - I became convinced that my customers were ready for a new branding and positioning strategy.

The new site offers the visitor a chance to learn about my products: Ultra banner_One, the Ultra banner_Pro and the Ultra_Wall.

The previous site served me well - but average visitor page views were around 2.5 per visit. Also I was only getting a ROI of about 2%.

Check out the site and let me know what you think.

Saturday, May 12, 2007

How Fast Can We Turn Jobs?


This not typical - but it happens every few weeks. I received a call from a new customer just after 2 PM on Friday afternoon. It was actually a referral - my favorite! Realtor Association of Greater Miami and the Beaches, Inc. had gotten my name from one of the 15 Florida Chapter CRS banners that I did almost two years ago...

"Can I get two Ultra_Banner stands delivered to Washington DC by Monday?"

Caught off guard, I visualized (in a micro flash) the various jobs in the queue, the time of day it was, my inventories, printer ink levels and 7 or 8 other things including the weather and I simply muttered: "Uh yeah. Sure". I called my self to the situation and managed to ask: "When will the artfiles be ready for preview?".

Well - apparently the files were ready and sitting safely in my Inbox a few minutes later. By 3 PM I had published previews for review and comment and placed the jobs into the printer queue by 3:30PM.

The job shipped that afternoon via FedEx Standard Overnight for $65.00... I guess thats pretty fast.

Check this out: http://en.wikipedia.org/wiki/Luck